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Beauty Industry, Beauty Launches

Johnny Depp is the Face of Dior’s New Cologne Sauvage

Dior is launching its first new cologne in 10 years, and Johnny Depp stars in the ad campaign.

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By: Marie Redding

Senior Editor, Rodman Media

Dior is launching Sauvage on September 2nd – and Johnny Depp is starring in the ad campaign.

Sauvage is Dior’s first new cologne in 10 years. The fashion house describes its name as “a raw, wild word to herald a unique fragrance.”

Depp was chosen as the fragrance’s muse, because of his “singularly authentic allure, tattooed arms and rock-jewlery-covered hands,” the brand says in Dior Mag. The photos from the campaign depict the Wild West, and scenes from a desert.

The round bottle is opaque black. In the photo in the ad, the bottle seems to have a lighter, subtle ombre effect at the bottom that highlights the thick-walled base and Dior name.

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